This is a remote role that can be done from most US states.

We are seeking a talented and experienced Digital Marketing Strategist to join our dynamic marketing team. The ideal candidate will be responsible for developing, deploying, analyzing, and, optimizing based on key performance indicators (KPIs) for email and SMS campaigns in collaboration with colleagues from across the Marketing team and from the Digital team. This person will work closely with the digital marketing lead to drive successful email, SMS, and web marketing strategies.

Principal Duties and Responsibilities:

• Design and develop email and SMS marketing campaigns that drive engagement and conversions
• Deploy campaigns using email marketing platforms and SMS marketing tools
• Publish content on corporate website and customer portals
• Collaborate with cross-functional teams, including design and content teams, to ensure campaign components align with overall campaign goals
• Track and measure campaign performance using analytics tools specific to email and SMS
• Optimize campaigns based on data and performance metrics for email and SMS channels
• Report on KPIs and campaign success for email and SMS campaigns to stakeholders
• Know the company’s brand, products, and customer personas
• Deliver performance reports to internal stakeholders
• Ensure published content aligns with user experience goals, SEO and accessibility standards, and regulatory requirements
• Stay current on content and digital marketing best practices and techniques for creating effective and engaging content

Qualifications:

• Bachelor's degree in Marketing, Communications, or related field
• 3+ years of experience in email and SMS marketing
• Proficiency in email marketing platforms such as Dynamics and HubSpot
• Experience with SMS marketing tools and platforms
• Strong analytical skills and ability to interpret data to drive email and SMS campaign optimization
• Excellent communication and collaboration skills
• Ability to manage multiple projects and deadlines simultaneously

Preferred/Desired:
• Experience with A/B testing and conversion rate optimization for email and SMS campaigns
• Knowledge of email deliverability best practices
• Familiarity with SMS compliance regulations
• Certifications in email marketing or SMS marketing
• Health Care or Health Plan experience is strongly preferred.

Skills/Abilities/Competencies:

• Demonstrate Mass General Brigham Health Plan's core brand principles of always listening, challenging conventions, and providing value.
• Bring fresh ideas forward by listening to and working with employees and the people we serve.
• Respect the talent and unique contributions of every individual and treat all people fairly and equitably.
• Strong, demonstrated track record of an ability to execute on time, on budget, and scope.
• Strong aptitude for technology-based solutions.
• Ability to inject energy, when and where it’s needed.
• Current healthcare trends.
• Demonstrated forward, visionary thinking; ability to see “what is” and envision “what could be.”
• Ability to develop, introduce, defend, and gain support for new ideas and approaches.
• Excellent leadership skills and leadership track record.
• Ability to translate and communicate complex topics in a variety of forums, tailoring communications to effectively fit and influence the targeted audience, strong executive presence, presentation, and communication skills. Strong verbal, active listening, and written communication skills are required.
• Ability to view the long-range trends and cycles of the business and industry and see the “big picture.”
• Ability to apply a variety of strategic frameworks to analyze problems and to guide and develop solutions.
• Ability to challenge the status quo and drive innovative thinking and the capability to successfully implement the strategy and insights.
• Excellent interpersonal skills, including the ability to influence others at all levels of an organization.
• Strong EQ; exercises self-awareness; monitors impact on others; is receptive to and seeks out feedback; uses self-discipline to adjust to feedback.
• Unquestionable integrity.

About Us:

Mass General Brigham Health Plan is an exciting place to be within the healthcare industry. As a member of Mass General Brigham, we are on the forefront of transformation with one of the world’s leading integrated healthcare systems. Together, we are providing our members with innovative solutions centered on their health needs to expand access to seamless and affordable care and coverage.

Our work centers on creating an exceptional member experience – a commitment that starts with our employees. Working with some of the most accomplished professionals in healthcare today, our employees have opportunities to learn and contribute expertise within a consciously inclusive environment where diversity is celebrated.

We are pleased to offer competitive salaries, and a benefits package with flexible work options, career growth opportunities, and much more.

Mass General Brigham is an Equal Opportunity Employer. By embracing diverse skills, perspectives, and ideas, we choose to lead. All qualified applicants will receive consideration for employment without regard to race, color, religious creed, national origin, sex, age, gender identity, disability, sexual orientation, military service, genetic information, and/or other status protected under the law. We will ensure that all individuals with a disability are provided a reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive other benefits and privileges of employment.