Strategic Planning: Work collaboratively to develop and implement comprehensive digital marketing strategies to support the growth and engagement goals of the health system.

Digital Campaign Management: Partner with agencies and plan owners to plan, execute, and optimize digital marketing campaigns across various channels including Google Ads, Bing Ads, display advertising, video streaming and social media.

Digital Orchestration: Strategize and implement seamless customer journeys across digital channels by leveraging data-driven insights to personalize content and messaging.

Budget Management: Work collaboratively with business owners and internal stakeholders to manage and allocate digital budgets effectively to maximize ROI. Ensure resources are directed towards the most impactful initiatives.

Performance Analysis: Working closely with agency partners and the performance team, monitor, analyze, and report on campaign performance metrics. Conduct keyword research, A/B testing, and conversion rate optimization to continually improve campaign effectiveness.

Integrated Search Management: Manage search (PPC, SEO, and SEM) campaigns to increase awareness, acquisition, and retention. Oversee the integrated search marketing program strategies and collaborate with content teams to enhance on-page performance, improve search rankings, and increase organic and paid performance indicators.

Stakeholder Communication: Present digital marketing strategies and results to MarCom staff, leadership, and executive audiences. Provide meaningful reports and insights to senior management and other stakeholders.

Cross-functional Collaboration: Work closely with internal teams including service line, brand, analytics, digital patient experience, regulatory and external agency partners to ensure campaigns meet established goals and benchmarks. As part of the MarCom Integrated Planning Process, the marketing clinical service line leader is the main creator and owner of the overall marketing plan. This person sets the marketing and communications objectives and strategies and works with MarCom functional leaders/teams (subject matter experts across Brand & Creative, Digital Marketing, PMDS, Communications and Research) to execute and activate various tactics and channels that align with the overall marketing plan. This role collaboratively ensures the digital strategy, including integrated search marketing, aligns with, supports and executes against the expectations of the overall marketing plan.

Agency Management: Manage day-day relationships with external agencies, ensuring that paid search campaigns are delivering on established goals and that we are bringing together paid and organic search. Provide guidance and oversight to agency partners, advising on optimizations and best practices.

Problem Solving: Effectively manage conflict and problem-solve within a highly collaborative environment. Utilize strong interpersonal skills to navigate challenges and maintain productive working relationships.

Other duties as assigned