Digital Mktg Spl/Srch Analyst

86343BR

Marketing-Strategic Planning

Job Posting Description

Assist the Digital Experience and Marketing teams with digital optimization projects. Collaborate with marketing managers to reduce paid search spend when able. Conducting market research to create effective marketing strategies and increase conversion rates for paid and organic search, while fully utilizing search engine optimization techniques for all SEM activities. Promotes adoption of marketing reports, guides metric interpretation, conducts research, and develops strategies. Attending marketing meetings and training sessions, as well as analyzing and tracking online marketing metrics. Strategize SEM approach and execution/modification based on SEO Manager's insights to increase website traffic and reduce costs. Assist in analyzing competitor marketing campaigns to adopt successful strategies and provide insights to the marketing team to develop superior campaigns. Performing administrative tasks such as updating databases and spreadsheets. Become certified in SEO and Google Ads. Coordinating with the SEO/SEM Manager and Online Reputation Manager to schedule all digital marketing activities. Posting and optimizing content with extreme attention to detail. Conducting research on the latest market trends and keywords.

Status

Full-Time

Regular, Temporary, Per Diem

Regular

Standard Hours per Week

40

Pay Range

$58676.80-$93901.60 Annual

Office/Site Location

Boston

Job Posting Category

Marketing and Communications

Remote Eligibility

Part Remote/Hybrid